Nike App

Nike Digital

Storytelling in the age of COVID

In March 2020, Nike asked us to pitch ideas for how to tell better product stories in the Nike app.

The result: a new and agile approach to creating content during a global pandemic.

We established three new storytelling franchises and began working remotely with artists, athletes, influencers, stylists, and photographers down the street and across the world to create some of the app’s most popular content.

Agency: AKQA